Kia vs. the Competition: What Sets Them Apart

Kia is a standout brand in the automotive industry. Learn how we’re different from other brands and see for yourself by visiting Kia of Auburn to take a test drive!

Kia has many different options available to today’s car buyers, including hybrids and pure electric cars. There are even exciting plans for self-driving Kias in the near future! However, there are even more non-traditional distinctions about Kia that set them apart from other manufacturers! We have researched how Kia stands out below:

Innovating for Tomorrow

Kia has earned an industry-leading reputation in the automotive world for customer service, in fact in a JD Power and Associates Customer Service Index study, Kia was ranked higher than any other manufacturer. In addition to this high standard of customer service at Kia dealerships, many other factors set their cars apart from others. Kia even has a record of being the most efficient manufacturer in terms of recycling parts from old models into new ones. In addition to this, Kia is taking steps toward a greener, more eco-friendly future with cars like the Kia Soul EV; their first electric car. One reason why they are so interested in this technology is that it will allow them to compete with other auto manufacturers like Audi and Tesla who have already developed their own self-driving cars.

Eco-Friendly Technology

A non-traditional distinction that makes Kia stand out from other manufacturers is their sponsorship of several different celebrities and sports teams including Pharrell Williams, Lewis Hamilton, and Manchester United Football Club. These sponsorships allow people to instantly associate the brand with these celebrities and also add a level of excitement to watching them race or perform. Another non-traditional distinction about Kia is their investment in self-driving vehicles. Up until recently, other manufacturers have been reluctant to develop this technology due to safety concerns and high costs. However, by investing early, Kia can get in on this high-demand product before it takes off.

There are many ways that Kia is different than other companies in the automotive market today. Their focus on customer service combined with green initiatives makes them a leader in the industry. See for yourself how Kia outshines its competitors by visiting Kia of Auburn today and taking a test drive! We will be happy to answer any questions you may have.